Nervous System and Emotion – Discussion group 4

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http://www.juniorfritzjacquet.com/ (Links to an external site.)Links to an external site.

Let’s start out with a basic understanding about which components of the Nervous System are involved and how different brain areas are involved. Read section 11.1 (12.1 in the 11th edition) as you keep a list of the brain regions and how they are related to emotions.

There is a blog about how companies can use information about the biological mechanisms related to emotion for marketing.

 (Links to an external site.)Links to an external site.Choose one of the following articles from the blog to use for this assignment.

fMRI Studies of Anti-Smoking PSAs (Links to an external site.)Links to an external site.

How To Write Headlines That Surprise The Brain (Links to an external site.)Links to an external site.

Eyes Are The Door to Trust. Attractiveness, Too. (Links to an external site.)Links to an external site.

The Thinking Amygdala (Links to an external site.)Links to an external site.

Bigger Brain = Social Media Success (Links to an external site.)Links to an external site.

Note: Number 1 and 2 are due by the date shown on the assignment and number 3 is due on the following due date (more time)

1. Describe a specific way that people are using neuroscience for marketing.

 OR

Provide your own idea about a way to use your understanding of the biology of emotion in real life, whether through marketing or some other activity.

2. Once there are some entries from fellow classmates come back and choose one post to comment on. Tell us whether you think the marketing strategy being described in number 1 is ethical or unethical for marketers to use that way and explain why. Click the like button if you like the idea they came up with in number 2.