Marketing Wal-Mart in China
Assignment 6
Complete and submit Section 2 of your term paper:
SECTION 2: TRADE AND INVESTMENT
1. Business case for marketing a product or service in selected foreign country
· Description of country government/political system, laws and cultural idiosyncrasies that influence doing business in selected country (1 page)
· Rationale for economic integration of company’s product/service with selected country including country’s trade and investment opportunities
1. How trade and investment theory effects your business opportunity
· What business advantages does the country provide? (Employ at least one of the tools of trade theories such as division of labor, input-output analysis and economies of scale) (3-6 paragraphs)
· How will your new offering improve the welfare of the population in your selected country? (3-6 paragraphs)
C. Strategic implications of your investment decisions for your new offering
· Create a direct foreign investment decision sequence for your new offering
· How do you rationalize your decisions in the sequence? (1-2 paragraphs)
· Will your new offering improve the welfare of the population in your selected country? If so, how? (3-6 paragraphs)
· Is your company a “seeker” or “exploiter?” (Justify your answer) (1-2 paragraphs)
