Marketing Wal-Mart in China

Assignment 6

Complete and submit Section 2 of your term paper:

SECTION 2: TRADE AND INVESTMENT (due end of week 6)

1. Business case for marketing a product or service in selected foreign country

· Description of country government/political system, laws and cultural idiosyncrasies that influence doing business in selected country (1 page)

· Rationale for economic integration of company’s product/service with selected country including country’s trade and investment opportunities (1 page)

1. How trade and investment theory effects your business opportunity

· What business advantages does the country provide? (Employ at least one of the tools of trade theories such as division of labor, input-output analysis and economies of scale) (3-6 paragraphs)

· How will your new offering improve the welfare of the population in your selected country? (3-6 paragraphs)

C.  Strategic implications of your investment decisions for your new offering

· Create a direct foreign investment decision sequence for your new offering

· How do you rationalize your decisions in the sequence? (1-2 paragraphs)

· Will your new offering improve the welfare of the population in your selected country?  If so, how? (3-6 paragraphs)

· Is your company a “seeker” or “exploiter?”  (Justify your answer)  (1-2 paragraphs)

Part 2: Trade and Investment · Business case · Effect of trade investment theory · Strategic implications of investment decisions

Clear and rational business case made and all other information required by section clearly and accurately provided. Section shows creativity

Clear and rational business case made and all other information required by section is clearly and accurately provided.

Business case unclear or inaccurate or is not made in paper. Missing information required by sections.