1. Follow the path of the Apple i-pad with regard to the consumer adoption process. 2. Define in full detail the 5 product levels. 3. Why would Macy’s (the retail store) want to co-brand? Be specific and state your reasons why. 4. Are value networks important, why or why not? Please state a clear and concise argument for your choice. 5. Define exclusive, selective and intensive distribution strategies and cite corporations that utilize these distribution strategies. 1,379 words, 5 references
