Base the essay on the question: How has the marketing green strategy that McDonald’s implemented in Europe impacted on the company’s growth?
Themes and what to talk about:
What is green marketing?
An introduction to McDonald’s
Analyze McDonalds normal marketing strategy in 2006 and green marketing strategy 2007 in Europe (4Ps: Product, Place, Promotion, Price). Remark the how the 2007 was better for the company
Some of the most important green marketing strategies that were implemented in Europe by McDonalds (like changing its logo from red to green) and how they have impacted on the people and the company
What has been the impact of McDonald’s green marketing strategy on its growth?
Growth of the company: statement
(income statement, Revenues, and Profits)
Charts with the company’s numbers and evidence on how the green marketing strategies that mcDonalds has used increased revenue, income and company growth, showing success
Has McDonald’s green marketing strategy been liked by all its customers? Showing how it may not be accepted by all customers but then showing again the company’s growth
Conclusion on how green marketing has impacted positively on McDonalds growth
Only get to 4000 words
Include sources and footnotes and give credit to sources
No use of copy and paste
