marketing discusion help
MKTG
Hello, I need help with the following discussion questions. Each question needs to be answered. Each question needs to have a minimal of 150 words. APA format, all work must be cited. No plagiarism. Due 1/26/18
One of the major trends over the past few years in marketing research is the use of “Big data”. This is data, usually collected at individual customer level across a variety of platforms – online and offline, which gets merged into a “big dataset” to create a quite detailed picture of customer behavior.
Have a look at the following NY Times article, which gives a very nice overview of how “big data” is used by marketers.
In your opinion, are there any ethical concerns when using this type of data? What are some of these ethical risks – and what could be done about it?
For one of the companies/products below, discuss how to build and use a SWOT analysis grid. In your opinion, what are the most relevant internal and external factors for the company?
Strengths: what is company good at?
Weaknesses: what needs work?
Opportunities: what is going on in marketplace?
Threats: what should company be wary of?
Based on your analysis, what are some SMART objectives the company might consider including in their 3 – 5 year strategic plan?
