Assignment Description:
Small businesses need to plan and manage their marketing strategies carefully. Quite often, many small business owners work within the perimeters of a small budget.
Therefore, they need to be efficient in reaching their target market and they need to be able to measure results from their marketing and promotions. For many businesses, small or large, the Web and social media have facilitated the outreach. Go to the SCORE search engine and type “Savvy Social Marketing” or something similar to find information on this topic. (2 PARAGRAPHS) Discuss 1 marketing campaign that has captured your attention in the last 6 months. What do you connect with in the ad or promotion? Does the advertising campaign make you laugh or cry, or does it motivate you? Share the link to the campaign that you are discussing (3 PARAGRAPHS) Choose a different marketing campaign than what you discussed in part 1 of this assignment, and answer the following questions: What is the product or service being promoted in the marketing campaign? Who is the campaign targeting? (Age, gender, ethnicity, economic status, etc.) How is it different from other competing campaigns? What is your least favorite advertising campaign? What attributes does it lack compared to the campaigns you find effective? Share links to the 3 ad campaigns that you are discussing so that your peers can review them.
