management essay

Answer two of the three forum questions, listed below

1. Distinguish between targeted marketing and mass marketing and explain what led to the rise of each. Ch 5

2. Describe the different market-segmenting strategies companies pursue and why. Ch. 5

3. Think about some of your friends and what you have discovered by visiting their homes. Do they buy different things than you do? If so, why? How might a company distinguish you from them in terms of its targeting?