Likert Scale & Global Strategy Rate the match between the analytical segments of the external environment and the generic and grand strategies on a Likert Scale from 1 to 10-1 being “very poor match” to 10 being “perfect match“. Explain your rating. Identify and name a firm you believe is effectively executing a global strategy and from your research (please, stray from obscure choices, but do be creative.;-) Discuss the alignment you believe it has achieved between environment and strategic choice.
