Assessment Task 2: KM Strategy (50%)
Aims
The aim of Assessment Task 2 is to enable you to demonstrate that you have a broad
understanding of the theory and practice of knowledge management (KM). This
assessment task will provide you with an opportunity to take the theoretical concepts
covered during the course and consider how these might be applied in an
organisational setting. Specifically, Assessment Task 2 requires you to develop a KM
strategy for an organisation. In order to increase your motivation and interest in
completing this assessment task, you are encouraged to select an organisation and
industry of interest to you.
The course learning outcomes (CLO) addressed in this assessment task are:
CLO1: Analyse and explain the developments in the ‘new economy’ and in
particular the place and nature of knowledge in such developments
CLO2: Demonstrate a broad, critical and practical understanding of KM theories
and practices in the real world.
CLO3: Investigate the linkages between management and KM and in particular of
those between KM and strategic and human resources management
CLO4: Examine the various human, organisational and technological components
that together combine to produce KM
CLO5: Explore the role and place of information and communications
technologies in the practice of KM
CLO6: Develop a KM strategy for an organisation
General guidelines
It is envisaged that this assessment task will result in the development of a
professional KM strategy. The strategy should draw upon the material studied in each
of the ten topics covered during the semester – of course depending on the
organisation selected, the emphasis on each topic is likely to vary.
You should ensure that you are able to acquire a sufficient understanding of your
chosen organisation in order to enable a meaningful KM strategy to be developed.
Such understanding might be sought from secondary sources such as case studies in
textbooks, or information provided by corporate websites. With the permission of
appropriate personnel at the selected organisation, you may also elect to conduct
interviews or surveys with key employees – a process which one would expect to
occur in developing such a strategy in a commercial situation.
The assessment task will be submitted in two (2) stages:
KM Strategy (Stage 1) (20%)
KM Strategy (Stage 2) (30%)
KM Strategy (Stage 1) (20%)
The purpose of the Stage 1 submission is to ensure that you obtain useful feedback to
improve your KM strategy prior to submission of the final version in Stage 2. Your
Stage 1 submission should include:
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An introduction and background to the organisation, including organisational
objectives, structure and other relevant contextual information
An overview of the approach and methods used in developing the KM strategy
A strategic and knowledge gap analysis for the organisation that focuses on
concepts covered within the first six topics studied in the course
A set of recommendations that might be made to the organisation to close the
identified strategic and knowledge gaps
References
Appendices
As the word limit for the final KM strategy submitted in Stage 2 is a maximum of
three thousand (3000) words (excluding references but including any appendices)
your submission for Stage 1 should be less than this.
Upon receipt of feedback for Stage 1 of the assessment task, you are welcome to
make an appointment with your lecturer in order to discuss any difficulties with the
assessment task that you might have.
Stage 2: KM Strategy (30%)
The KM strategy submitted for Stage 2 should comprise a revised version of the
Stage 1 submission, which has been further developed based on the feedback received
from your lecturer. The final KM strategy submission should also include a more
comprehensive analysis and set of recommendations that integrate relevant concepts
from the remaining four topics covered in the course.
As noted above, the final KM strategy should be a maximum of three thousand
(3000) words (excluding references but including any figures, tables and appendices).
Learning to communicate comprehensive information in a concise manner is an
important skill and therefore penalties will be applied for exceeding this word limit.
Such penalties might include either a reduction in the marks awarded, or alternatively,
that only the first 3000 words will be marked.
Suggested Structure for the KM Strategy (Stage 1 and Stage 2)
The following is designed to provide general guidance as to the structure of the KM
strategy. However, this is a suggestion only and by no means should limit your
creativity when constructing your own KM strategy:
Introduction and Background to the Organisation
Overview of Approach and Methods used in Developing the KM Strategy
Analysis: Strategic Gap Analysis/Knowledge Gap Analysis
o Desired State: Where the Organisation Wants to Be
Operational Infrastructure
Technological Infrastructure
Cultural Infrastructure
o Current State: Where the Organisation is Now
Operational Infrastructure
Technological Infrastructure
Cultural Infrastructure
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o Summary of Strategic/Knowledge Gaps
KM Recommendations/Roadmap
Operational Infrastructure
Technological Infrastructure
Cultural Infrastructure
Closing Statement
References
Appendices
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