The overall objective of this Business Coursework is to show a perfect understanding of the impact of culture and other macro factors on the marketing of products such as pasta as well as insight into market attractiveness and entry modes. I am expected to evaluate a complex marketing environment in order to analyse opportunities and as well develop an appropriate marketing strategy. This assignment should be around 3500 words and 1.5 houronline spacing… You are required to prepare a presentation, by creating 13 slides /pages with explanatory notes covering the following areas of concern. 1…The company needs your advice as to the best target segment for their Pasta. Explain the rationale for your choice. (15 marks) 2…Should the company adopt the same brand strategy for the Philippines as it does for Italy, or differentiate according to the country? (30 marks) 3…Advise whether entering the Philippines is an appropriate strategy. (45 marks) EITHER 4…If you consider that this is an appropriate strategy, then recommend an entry method to the company. (10 marks) OR D…If you consider that this is not an appropriate strategy, recommend, on the basis of some preliminary research, an alternative country in Asia for the company to enter? (10 marks
