Week 2: Grand Strategy Selection Matrix (GSSM) and Grand Strategy Matrix (GSM)- Best Essay Help
Now, apply the GSM to your organization. Is your choice of grand strategy different from the results from your use of the GSSM (in Week 1 above)? Discuss.
Then, apply the Grand Strategy Selection Matrix to the company you selected (PepsiCo) discussing the rationale for your choice of:
Overcome weaknesses vs. maximize strengths; and
Direction of resources (i.e., internally vs. externally focused).
Which quadrant does your chosen company fit within? What grand strategy (or strategies) would you choose? Why? Be specific.
