Get Help With Homework paper: What prompts a company to change from a global standardization to a transitional strategy
Question: Should a company ever knowingly engage in brand cannibalization?
When might brand cannibalization actually benefit a company?
When would a company choose a matrix structure? What are the problems associated with managing this structure, and why might a product-term structure be preferable?
What prompts a company to change from a global standardization to a transitional strategy, and what new implementation problems arise as it does so?
