Get Help With Homework paper: – What are some common groups of customers who exhibit similar demographics and/or shopping behavior?
- – What is the distribution of customers according to the given demographics, such as age, education, income?
- – What is the distribution of spending by merchant category, customer demographics, etc.? Secondly, you would like to run predictive models on this dataset to make estimations such as:
- – To which customer characteristics are certain spending behaviors (such as weekend shopping, evening shopping, luxurious shopping) linked to?
- – What are some common groups of customers who exhibit similar demographics and/or shopping behavior?
- – If a marketing promotion in a certain product/service category is to be offered, which customers are more likely to respond to it?
