Get Help on Marketing Group Project Papers-Marketing Plan Group Project
Marketing Plan Group Project
- Written Project Proposal The Proposal should:
Introduce the background of the specific product/ service/ brand/ store/ destination/ sport team you have already selected
Briefly justify why you think it has a great potential in the target market Briefly discuss potential concerns and challenges when marketing this
product/service/brand/store/destination/sport team in the target market.
Note:
In addition to emailing a soft copy, only one copy of the project proposal per group should be handed in.
The proposal should be typed in 12-point font, double-spaced, consist of no more than 5 pages, and written in a professional manner and business style.
- Final Written Report
The final written report should be all about the marketing plan for your chosen product. The key elements that should be included in the marketing plan are:
Executive summary
Product/service/brand information SWAT analysis
Strategic Marketing Objective(s)
Segmentation/Target market/position
4 P’s strategy
Success measures
- Turn in one hard copy per group of your final report in class on your group’s presentation date and email one soft copy per group as well.
- The final written report should be double-spaced, a font size of 12, and not exceed 40 pages including names of all group members, charts, tables, etc., and references (MUST be citied appropriately).
- The final written report will be judged based on the overall quality (format, spelling and grammar, etc.) as well as how well you use the course concepts.
