Instructions
- Title page
- List of contents
- Executive summary (~80 words)
- Introduction (~500 words). The introduction should contain a brief description of the case, introduce the relevant sector and set the context.
- Main body (~2,000 words). This should contain a thorough review of the literature and practice; evaluation of the role and use of social media and applications in the given sector; identification of the most suitable solutions for the specific scenario; impact analysis; analysis of the findings.
Further instruction for Main body
- Main body, containing:
Literature review
Social media & tools relevant to sector; their purpose and activities
Adoption issues; business drivers, benefits, opportunities, obstacles
Innovation issues
Impact analysis
- Conclusions and recommendations (~1,000 words). This should contain the conclusions following your analysis, your recommendations and the proposed social media strategy.
- References. Harvard Referencing Style
* Do not to use a fictional or one single existing organisation for your report. You are expected to research the adoption and application of Social Media in your sector as a whole. You can use existing organisations as case studies for supporting examples.
Task
You are to assume the role of an external consultant for your Telecommunications sector. You will need to research thoroughly the adoption of social media within your allocated field in order to determine how it has transformed the way organisations within your sector interact with their stakeholders, that is, their employees, partners, customers/clients, suppliers and other parties.
The result of your research will be a consultancy report that investigates the adoption and use of social media and social networks in your allocated sector and recommends a comprehensive social media strategy.
Your report should include in-depth literature review on the adoption and existing use of social digital technologies in your sector. Your research should include a wide variety of social media technologies and their application, or potential application in your sector. The report should identify the business drivers involved in the adoption/use of social media platforms; explore their benefits and opportunities; outline potential obstacles and adoption issues, both internally and externally; cover impact analysis and explore metrics and their implementation; provide supporting evidence and justification, including audience needs, innovation issues and the role of user generated content.
