Get Case Study Assignment Help-The Not-So-Wonderful World of EuroDisney*-Things Are Better Now at Disneyland Resort Paris
cases 2THE CULTURAL ENVIRONMENT OF GLOBAL MARKETING
QUESTIONS
1. What factors contributed to EuroDisney’s poor performance
during its first year of operation? What factors contributed to
Hong Kong Disney’s poor performance during its first year?
2. To what degree do you consider that these factors were
(a) foreseeable and (b) controllable by EuroDisney,
Hong Kong Disney, or the parent company, Disney?
3. What role does ethnocentrism play in the story of
EuroDisney’s launch?
4. How do you assess the cross-cultural marketing skills
of Disney?
5. Why did success in Tokyo predispose Disney management to
be too optimistic in their expectations of success in France?
In China? Discuss.
6. Why do you think the experience in France didn’t help
Disney avoid some of the problems in Hong Kong?
