Get Case Study Assignment Help-CASE 2-9 Coping with Piracy in China
QUESTION
Assume you are the CEO of a new firm that has perfected a package of
software applications for medium- and large-sized companies to help
manage intellectual property applications (patents, trademarks, copyrights).
Licenses for companies in the United States have sold briskly,
at $2000 per company for more than a year. Now you have heard
rumors that your software is being pirated in China. Ironic, isn’t it?
Write a briefing for your board of directors with a specific plan of
action to address this leakage of your intellectual property into the
Chinese market
