Get Assignment Paper Help-Developing a Marketing Plan for Clinique Brand ( Skin Care Products) in Middle East
Develop Marketing Plan for Clinique Brand ( Skin Care Products) in Middle East
throughout the world developing and implementing marketing plans is the hall-mark for the Marketers. Most of the corporations see ability to develop and manage marketing plans as an important pre-requisite for the top marketing slots. Most of the current CEOs are also known for their ability to plan and execute marketing plans. Key Deliverables: You are required to develop a marketing plan for the assigned Clinique – Skin care line. The final report must cover:
BACKGROUND :
Nature of business; Mission; Vision and Organization structure
Major strengths and weaknesses
THE CHALLENGE:
Brief description of Clinique ( Skin Care Products) to be locally marketed. ENVIRONMENTAL ANALYSIS:
Market size, potential, trends Customer profile, market segmentations Competitor analyses PEST & SWOT Analysis
MARKETING OBJECTIVES :
Objectives/goals Identification of opportunity within specific market segments
MARKETING STRATEGIES:
Clearly define the target markets (demo, psycho, etc.) Product, Price, Promotion and distribution strategies
MARKETING IMPLEMENTATION:
Specific actions and responsibility
EVALUATION AND CONTROL:
Timelines for review and assessment
