- Part I:Identification of size, scope, target market, services, amenities, and points of differentiation.
- Part II:SWOT analysis that includes marketing, operations, human resources, executive leadership, supply chain optimization, corporate responsibility, ethics, safety, and quality.
- Part III:Growth and profitability strategies, including your top five strategic ideas and support.
Assignment 2: LASA
Business Unit Analysis
Directions: Create a Feasibility Study for Harley-Davidson using the following outline:
