Your completed company analysis should include the following:
• An introduction to the company and its industry.
o Include relevant background information.
o Describe the organizational structure.
• An analysis of the current economic environment of the company and industry.
o Explain how things such as tax rates, unemployment, and government fiscal policies have affected the economic decisions of the company.
o Explain the role of the Central Bank in the economic environment.
• An analysis of the global presence of the company.
o Describe the global economic climate in which the company is operating.
o Explain how things such as free trade, trade barriers, the Third Basel Accord, or NAFTA have affected company economic decisions.
o Analyze the economic implications of operating in different market and industry structures.
o Explain the role of ethics and regulatory considerations in operating globally.
• An analysis of the overall effect of macroeconomic principles, theories, policies, and tools that have influenced the economic decisions and strategy development of the company.
o Explain how macroeconomic principles, models, and tools created value for the organization.
o Explain how macroeconomic principles, theories, policies, and tools affected strategy development within the organization.
o In other words, what macroeconomic principles, theories, policies, and tools do you see at work within the company, driving the economic decisions and strategy development?
• A conclusion, including a long-term outlook for the company.
Additional Requirements
• Include a title page, reference page, and one-page executive summary.
• Include 10-12 pages, not including title page, reference page, and executive summary.
• Use at least four scholarly or professional resources.
• Use APA format for citations and references.
• Set your paper in Times New Roman, 12 points, double spaced.
