Deliverable Length: 12 pages
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HELP PLEASE!!!! ASIGNMENT DUE TONIGHT>>HELP>>
Review the course scenario.
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This assignment is based on the Sof-A-Logue scenario linked above.
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It is time to submit the final plan to the executive management team. It will include the following components, which can be taken from past assignments in this course:
- The executive summary
- Introduction
- Marketing goals
- The situational analysis
- The SWOT analysis
- Customer profiles by describing the company’s target markets (include the demographic and psychographic profiles for each product line)
- The product strategy (incorporate all three new products into the plan, and describe each product line and its features and benefits)
- The advertising plan, which will include the following:
- The logo/slogan
- The company’s 10th anniversary marketing message
- One promotional campaign
- One evaluation method in the postmarketing phase
- The media plan
- Conclusion
Your assignment should contain a cover page, an executive summary page, and a reference page in addition to the body paragraphs. The body of the paper should be 8 pages in length, starting with a brief 1-paragraph introduction and ending with a short conclusion. The entire submission will be 10
pages in length.
Referenced- Cited- No Plag- APA Format