Prepare a written 8–10 page analysis of your company’s social media presence for company leadership that provides a clear appraisal of the company’s social media properties and compares them with its competitors. The paper should contain the following well-defined elements:
- Executive Summary.
- Introduction.
- A description of all social media platforms currently deployed by the company.
- A summary of the company’s and competitor social media sites using qualitative and quantitative measures (inspired by your work in your Unit 2 assignment).
- A SWOT analysis.
- Ethical analysis.
- Conclusion: Include your general impressions regarding the state of your company’s social media presence. Also include a paragraph that describes an emerging area of concern or opportunity that you have identified, and why it merits further investigation.
