Essay writing – Creating an eCommerce Business

Essay writing – Creating an eCommerce Business

“Too often, entrepreneurs brimming with optimism and enthusiasm launch businesses destined for failure because their founders never stop to define a workable strategy that sets them apart from their competition” (Scarborough & Cornwall, 2015, p. 106).

With this assignment, you have the opportunity to take your creative ideas to the next step and begin to develop a strategy that will form the foundation for a successful business.

• Develop an idea for a prospective small business, and select a name for the company.
• Identify its key competitors and summarize the strengths and weaknesses of one of the competitors.
• Prepare a mission statement that encompasses the purpose of the business and considers its target market.
• Identity the ownership form for this business, taking into consideration tax implications, liability exposure, managerial ability, and cost of formation.
• Include at least two (2) references outside the textbook.

The specific course learning outcomes associated with this assignment are:

1. Analyze the nature of entrepreneurship, business ethics, and social responsibility in managing a successful small business.
2. Describe and analyze the role of creativity and innovation as a competitive advantage of a small business.
3. Describe the strategic planning process and develop a strategic plan for a small business.
4. Describe and analyze the necessary activities and key decisions to start a small business.
5. Use technology and information resources to research issues in small business management.
6. Write clearly and concisely about small business management using proper writing mechanics.