Essay Help Online: Discuss why Lionsgate focused on engaging existing fans rather than attracting new customers to the movie.
- How did the marketing campaign for The Hunger Games: Catching Fire mark a departure from a traditional marketing campaign for a movie? What was innovative about the marketing approach adopted by Lionsgate?
- A good transmedia storytelling campaign should be persistent, pervasive, participatory, and personalized. Critically evaluate the campaign based on these elements.
- Discuss why Lionsgate focused on engaging existing fans rather than attracting new customers to the movie. Do you agree with the decision to not focus on other segments of older customers or male customers?
- Carefully review all the creative and media tactics used in the campaign. What did Lionsgate do well and what could have been done better?
