Essay Help-Marketing audit
Describe the economic variables affecting the companies demographic group(s). Income, savings, regional economic issues, etc.
What is the general category your company is competing in? Entertainment, food and beverage, education, on line retail, technology, etc.
What unique economic issues are impacting short term opportunities or threats?
What are the trends and major market segments being targeted?
How do current and potential customers view the organization?
How do targeted customers make buying decisions?
Who are the current direct and indirect competitors? What are their strengths and weaknesses?
What current trends will impact direct / indirect competitors and substitutes?
