Essay Help-Consider branding the potential impact on other products in the portfolio
Unique product quality, attributes and benefits to target market
Consider branding the potential impact on other products in the portfolio
Demonstrate pricing is consistent with company brand equity & product’s positioning
Choose a combination of promotion mix elements and explain WHY they are
Describe how the promotion mix is integrated: all elements reinforcing each other
Describe your recommended distribution strategy; show its consistency with target market
Demonstrate distribution is consistent with product positioning
