- Analyze the marketing framework including the concepts of the 5Cs, STP, and 4Ps.
- Develop strategies to assess performance and achieve marketing goals.
- Examine the marketing science of customer behavior and products in the marketing exchange process, and create dynamic strategies for competing.
- Evaluate target customer segments and positioning products within these segments.
- Use technology and information resources to research issues in marketing management.
- Write clearly and concisely about marketing management using proper writing mechanics.
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