Dissertation Writers: Trialability, Complexity and Observability
Complexity- degree to which an innovation/idea is perceived as relatively difficult to understand and use or engage. “If you can’t explain it, they won’t try it or contribute to it.”
Trialability- degree to which an innovation/idea may be experimented with on a limited basis (i.e., new car test drive).
Observability- degree to which the results of the idea/innovation are visible to others (i.e., transparency; how do you communicate the outcomes derived from others inputs….consider Make A Wish Foundation, etc.).
How do you persuade people to move in your direction? Can you use any of Cialdini’s six principles of persuasion? I want you to tell me how.
