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Write a three to five (3-5) page research plan. Business report format. (Refer to Digital Marketing Analytics, Chapter 15 for additional detail). Include the following in your research plan: Identify your chosen “Celebrity” or “Business”. The business is Michael Kors Identify the key factors that could set my subject apart and cause more positive attention. State your Research Question. The brand has closed stores and reported a loss of millions. How to engage brand loyalty and increase sales. Describe how the research question solves for a real business problem. Create a source list (social media listening tools, search tools, social network insights, etc.). List relevant and logical channels for analysis (News, blogs, comments, groups, twitter, Facebook, etc.). Identify the search and source languages of your listening tools. Identify the research methods (hypothesis, time frame, depth of analysis, etc.). Format your assignment according to the following formatting requirements: Business report format. Typed, single-spaced, section headings, double space between paragraphs, Times New Roman font (size 12), with one-inch margins on all sides. |
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