1. Identify an organization and provide a detailed description of its distribution channel strategy. 2. (“Where Should the Next Marketing Dollar Go?”) describes how Cadillac’s fortunes have changed from the mid 1970s to the present day as a direct result of market dynamics. You may have noticed Cadillac’s shift in marketing strategy, evidenced by its new commercials, as the company attempts to reposition the brand to appeal to a new market segment. With this as a backdrop, identify a brand, product or service that a company is working to reposition and provide one or two examples of related changes in its marketing strategy and tactics.
