You will design a CRM strategy explaining how your hypothetical business venture will stay in front of your customers. The goal it to create top of mind awareness. Compete and save the attached Annual Customer Relationship Action Plan and Schedule of CRM Activities fillable PDF documents for your new business venture. The idea is to include specific activities and supporting notes. You are expected to include specific touch points with your customer base(s). For example, it should be an appropriate blend of eMails, social media, traditional marketing, print, postcards, phone calls, face-to-face, etc activities. Each month should be a unique mix of activities. Your grade will be based on the thoroughness and quality of your CRM Action Plan.
