Custom Writing Service-Sales and Marketing
Work through the case of Apple’s Segmentation strategy. You will need to do further research to find out more details. You can also interview employees at Apple or people who use Apples. Use the following questions to help focus your analysis.
- What market segmentation has Apple used?
- What segments have they identified? How?
- What effect has market segmentation had on product success?
- What does Apple’s strategy suggest for other companies?
- Where are Apple stores located? Why?
