Custom Writing Service-Marketing

In this essay, define the marketing concept and summarize its relationship to marketing myopia. Give an example of marketing myopia that you have seen.

The marketing concept consists of elements that concern market segmentation and how it relates to target markets. Also, recall that promotion is used to reach those target markets.

Your essay must include an introduction. You must also reference at least one journal article from the Online Library and one article from a business-related or news website; therefore, your essay should be supported by at least two sources

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