Custom Essays Online-Discuss the decision behind American Airlines developing and implementing value pricing to gain more market shares.
- Discuss the decision behind American Airlines developing and implementing value pricing to gain more market shares.
- Evaluate the impact competitors and additional economic factors had on the results of the value pricing strategy. What factors contributed to the advantages and disadvantages of this new pricing strategy.
- Provide alternative recommendations to the value pricing strategy that would result in a different outcome when implementing the strategy.
