Custom Essays-Discuss the assumptions you have made in applying the Grand Strategy Matrix

Custom Essays-Discuss the assumptions you have made in applying the Grand Strategy Matrix

After completing research in the library, apply the Grand Strategy Matrix to determine what you believe should be the optimal grand strategy (or blend of grand strategies) that should be pursued by Barnes and Noble.

Discuss the assumptions you have made in applying the Grand Strategy Matrix (i.e., rapid vs. slow growth; strong vs. weak competitive position).

Next, apply the BCG Matrix to Barnes and Noble’s core strategic choices (i.e., the company’s use of brick-and-mortar stores versus Internet business).

Compare the results from the BCG Matrix and the Grand Strategy Matrix: Does your use of the BCG Matrix support or refute your choice of grand strategy (or strategies) as selected by the Grand Strategy Matrix? Discuss.

Which grand strategy should Barnes and Noble follow? Why? Defend your answer.