Custom Essay Writing-Strategic Marketing
Not all purchase decisions are equally important or psychologically involving for the consumer. People engage in a more extensive decision-making process, involving a more detailed search for information and comparison of alternatives, when buying high-involvement goods and services than when purchasing more mundane, low-involvement items. Provide examples for each type of decision-making process as they relate to the purchase of bundled travel options in the airline industry.
Regardless of the consumer’s level of involvement with a product category, consumers often prefer different brands because of differences in their psychological or personal characteristics, such as their perceptions, memories, attitudes, and lifestyles. Explain in detail each one of these four characteristics as they relate to yourself and provide examples.
