The influences on consumer behaviour are complex and the decision making process is no less complex, especially in today’s society where products are abundant. Many have argued that the consumer has too many decisions and options when choosing products which may ultimately lead them into the passive model or very low involvement. Marketers aim to influence and inform consumers through their marketing communications strategies The following advertisments follow one of the consumer decision making models. http://au.youtube.com/watch?v=oO8ClIvE1BE http://au.youtube.com/watch?v=nH3pA29MG5k Please list which model(cognitive or emotional model) you believe the advertisement is portraying and explain why? In your view, why did the marketers choose the approaches depicted in the advertisments?
