Conditional and Passive Language

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Conditional and Passive Language

Conditionals and Other Evasives

Common conditionals are

· Would

· Should

· Could

· “Can be”

· “Might be”

· “May be”

Imagine you’re a highly paid professional analyst. The client wants, and has paid well for, your assertive professional recommendation. Using conditional language in such a setting is frequently viewed as evasive. Passive voice and anthropomorphizing are two related culprits. “I believe”, while not technically a conditional, is another non-assertive phrase I often see.

Now, it’s a natural human tendency to try to shirk blame for a wrong answer. But, the “wrongest” answer you can give is no answer. And, evading the question is just that – no answer at all.

I think you’ve all seen me marking the conditionals in your essays by now. So, I wanted to post this more formal explanation of it. I argue that these essays will be better with absolutely no conditionals in them at all. So, you’re safest to just eliminate them.

Here are some sample translations to preferable language:

Conditionals/Non-Assertive

They should…

The subject company might…

They could…

I believe that…

A solution might be to…

Passive Voice/Evasive

It has been shown that…

It has been said that…

Anthropomorphisms

This analysis shows that…

The literature review suggests…

Say it this way instead

They will…

I recommend that the subject company….

I recommend the subject company develop the capability to…

I forecast/predict that…

As a solution, I recommend that….

Say it this way instead

I have shown that…

Managers in this industry were documented saying…(citation)

Say it this way instead

This analyst predicts that…

Based on a thorough review of the relevant literature, I recommend…

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