Competitive Analysis of a Website/Company
The Product is a Cooking and Nutrition Website: it gives recipes and nutrition facts, workout advise custom made to each person, and the main feature in it is that you can pick the recipes you want and send it to the to them and they will send you a package with the food you order all cooked and ready to serve.
So Write a competitive analysis following the instructions bellow: and also answer the questions
Identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your own product or service
A competitive analysis is a critical part of your company marketing plan. With this evaluation, you can establish what makes your product or service unique–and therefore what attributes you play up in order to attract your target market.
Evaluate your competitors by placing them in strategic groups according to how directly they compete for a share of the customer’s dollar. For each competitor or strategic group, list their product or service, its profitability, growth pattern, marketing objectives and assumptions, current and past strategies, organizational and cost structure, strengths and weaknesses, and size (in sales) of the competitor’s business. Answer questions such as:
Who are your competitors?
What products or services do they sell?
What is each competitor’s market share?
What are their past strategies?
What are their current strategies?
What type of media are used to market their products or services?
How many hours per week do they purchase to advertise through the media used in this market?
What are each competitor’s strengths and weaknesses?
What potential threats do your competitors pose?
What potential opportunities do they make available for you?
