Welcome to Allstar Brands! As a new Marketing Assistant Trainee you have a lot to learn before you can take over management of one of our most important brands, Allround. One key to developing effective marketing strategies is to make informed decisions based on thorough analysis of research information.

Write your Competitive analysis based on the reports below. Your analysis must include:

· A list of the main competitors you face in your industry (or niche)

· A summary of all of their products or services

· An analysis of all of the strengths and weaknesses of your competition (and your own company)

· An overview of the strategies being used by the competition to achieve their objectives

· An overview of the market, and projections for the future