College Essays-Identify and define the specific elements of the consumer buying decision process
Identify and define the specific elements of the consumer buying decision process and how they would influence your purchase of a car if you were looking to buy one.
Also describe the various types of motives that might be underlying this purchase and how they influence a buyer’s decision making.
If the customer is the focal point of all marketing activities, what makes this process and the motivations that drive it so important?
