College Essays-Discuss the relative importance of product/service attributes and organisational factors in successful new product and service development.
1. Discuss the relative importance of product/service attributes and organisational factors in successful new product and service development.
3. Explain the factors which influence the adoption and diffusion of innovations.
4. Explain the four characteristics of a Blue Ocean Strategy, and how innovation can contribute to each.
5. What are the differences between organizational climate and culture, and why are these relevant to managing innovation?
