College Essays-Competing in a low-margin commodity-type business with an undifferentiated product
Innovation is not only related to products and advanced technologies, where companies in Latin America have little to show. But there is a huge opportunity to innovate in the business world. It is the Big T innovation and, as shown by the Cemex case, it can catapult a regional company into the global leagues.
Guide questions – CEMEX (no written assignment):
1. How do you compete in a low-margin commodity-type business with an undifferentiated product?
What did CEMEX have to do organizationally to prepare for its new strategic direction? What were the key elements of CEMEX’s acquisition strategy saga?
