College Essays-Business Communication Essentials.

College Essays-Business Communication Essentials.

Select a product or service for this assignment in which you believe your organization should invest capital resources to develop for sale in a global environment.

Review Ch. 4 of Business Communication Essentials.

Describe the product or service, including its main characteristics.

Why do you believe this product is worthwhile?

A profile of your audience/s. Why are these audience/s important? How different would you approach each audience?

Explain how you would establish credibility.

Explain why you selected the channel.

Select the appropriate channel for delivering your message based on context, audience, and purpose.