internal processes or strategies within an organization-How does the innovation contribute to the organization’s competitive advantage

Evaluate the internal processes or strategies within an organization in which you are involved, such as your workplace, school, church, or community group, in order to identify a problem that provides an opportunity for innovation. Then, determine an innovative solution Read More …

Mobile marketing spending is increasing in recent years due to the popularity of smartphone and mobile commerce. Burberry is starting to use the mobile apps to reach the target market. Burberry is the first brand to use a ‘Snapcode’ on Snapchat as it looks to give visitors in its stores access to exclusive content. Read the following articles related to mobile app marketing campaign by Burberry, mobile app design, and the digital marketing trends. Note that you can find the articles without links in our online library databases using the search box on TLC Portal.

Mobile marketing spending is increasing in recent years due to the popularity of smartphone and mobile commerce. Burberry is starting to use the mobile apps to reach the target market. Burberry is the first brand to use a ‘Snapcode’ on Read More …

SWOT Analysis: Explain clearly and logically the facts about your company and charge, and use the required reading to support your positions on the issues. Do not repeat or quote definitions. Your use of the required reading to support your opinions (that is, contentions or positions) should demonstrate that you understand the concepts presented.

SLP Assignment Expectations Use the following outline to organize your paper. Note that the letters “a, b, c…” and the numbers “i, ii, iii, iv…” below are used to show the major issues you need to include in your paper, Read More …

feasible marketing plan-conduct SWOT analysis for your charge based on the situation analysis in SLP1

Here is the brief overview of this cumulative Session Long Project (SLP). In this research project, you would work as a marketing consultant to develop a feasible marketing plan for your client. You would conduct both secondary research in SLP1 Read More …

Social Security-What specific proposals in the Social Security Game did you choose to adopt

Have you wondered if Social Security will be there when you retire?  How often have you heard that Social Security is going broke?  Unfortunately, it’s not just media hype.  According to the Social Security Trustees’ Report, trust fund reserves will Read More …

Primary Task Response: Within the Discussion Board area, write 400–600 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas. 

Primary Task Response: Within the Discussion Board area, write 400–600 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples Read More …

Define the Five-Step Marketing Research Approach and discuss the importance of research in marketing-Explain how differentiation will help position the organization

The purpose of this assignment is to place students in the active role of a marketing manager with a problem threatening the organization’s survival. You will respond to a specific scenario that requires them to address the concepts both critically Read More …

The major responsibilities of human resources management (HRM) are attracting, developing, and maintaining a quality workforce. Research an organization, with which you are familiar, that is in need of a change and present how you will manage the change process by incorporating the three essential duties of HRM. Choose one subsystem to change and write a 1,250-1,500 word paper addressing the following questions that pertain to the major human resource management responsibilities and to change management. Strengthen your recommendations by showing how your proposed changes are working in another similar organization that is successful.

The major responsibilities of human resources management (HRM) are attracting, developing, and maintaining a quality workforce. Research an organization, with which you are familiar, that is in need of a change and present how you will manage the change process Read More …

Hypothetically speaking, you are assigned to a committee of three to decide on a dress code for Campbellsville University Staff and Faculty. Only two of the three votes are required to pass this policy. In this situation you are one of the two agreeing to a dress code. What steps might you take to gain the cooperation of the third party after the policy has been initiated.

Hypothetically speaking, you are assigned to a committee of three to decide on a dress code for Campbellsville University Staff and Faculty. Only two of the three votes are required to pass this policy. In this situation you are one Read More …

Lean production-Strategic Overview: target market segments, value proposition, market position, and source of competitive differentiation

Review the following scenario: Assume that you have recently been hired as the director of continuous improvement of a company. You are an outside hire with limited history of the firm and personal capital at the firm, and you are Read More …