Capstone Papers-Describe the process that led to the consumers’ “choice” of the brand…cite commonalities of response to marketing strategies and tactics

Capstone Papers-Describe the process that led to the consumers’ “choice” of the brand…cite commonalities of response to marketing strategies and tactics The final project is a team project. Each team will consist of approximately 5-6 students. The final project will Read More …

Capstone Papers-Why do we use reviews and recommendations of complete strangers when making a buy

Capstone Papers-Why do we use reviews and recommendations of complete strangers when making a buy Why do we use reviews and recommendations of complete strangers when making a buy? Are reviews and recommendations changing our attitudes and driving our behavior? Read More …