Case Write-Up: case write up and SWOT analysis (apple)
In 7 – 9 pages, does not include the works cited page, discuss the case using report style and the
following order:
1. Executive summery – 1 page
The last thing written, but the first to show up
An overview of you report
Only include: primary issues, secondary issues, alternatives, and recommendation
1 page maximum, nothing else goes on this page!
2. Company background – 1 page
Brief history, owners, employees
3. SWOT analysis – 2-3 pages
Complete SWOT analysis
4. Issues – 1 page
List the problems in order of importance
Primary: the biggest issues, usually when this is fixed all other issues are fixed
Secondary: minor issues that are an off-shoot (2)
5. Alternatives – 1-2 pages
The different ways to solve the issue
4 ways, one way could be to do nothing
6. Recommendations – 1 page
Choose one alternative, could use a combination of 2
Discuss how this will be implemented and what it will solve
Report Style
Typed, double spaced, appropriate font
appropriate font (size 11 or 12), 1” margins
Full justified
Do not indent paragraphs, leave an extra space in between
Use headings and page numbers
