Capstone Papers-Marketing new products
Brief SWOT (emphasizes internal market–Strengths, Weakness, Opportunities, Threats) and/or TOWS (emphasizes the external market–Threats, Opportunities, Weakness, Strength). My part. Im to do the SWOT and a mini write up on the findings of the SWOT ⚡
A graph or chart if the team deems it necessary.
Include two of the following:
Definition of product or service.
Description of product or service–marketing message.
Why the product or service needs to be introduced or refreshed (target audience).
Address competition in each region and how the new product or refresh provides a competitive advantage.
Evaluate the potential growth rate. Look for information on similar products/services to determine a 3 year growth rate (Compound Annual Growth Rate-CAGR). Information may be located in the University Library.
