Can implementing a Customer Relationship Management (CRM) Information System provide a competitive advantage if your competitors are utilizing the exact same system? Substantiate your view with credible research sources.

There are 2 Questions for the essay, 1250 words for each question.
At least 10 references for each question as well.
Not personal pronounce

 

Q1: Can implementing a Customer Relationship Management (CRM) Information System provide a competitive advantage if your competitors are utilizing the exact same system? Substantiate your view with credible research sources.

Q2: Ethical supply chain – In today’s current business environment can any company conduct an ethical global supply chain? Discuss. In your discussion focus on one company that can support your argument.